The Effects Of Substance Abuse On The United States

The Effects of Substance Abuse Alexis Holcomb Indiana University-Purdue University Indianapolis The cost of alcohol and substance abuse in the United States reaches heights of four hundred eighty four billion dollars per year (â€Å"Drug Abuse is Costly, n.d.†). That’s about seven hundred eighty times the amount it cost to diagnose and treat sexually transmitted diseases in the year 2000 (Chesson, 2000). The social issue I will be analyzing in this writing is substance abuse. Much of my childhood and adolescence was spent dealing with the consequences of substance abuse of many of my family members. I would not only like to help bring more awareness to this issue, but also help in some way to end the stigma associated with substance abuse, because it is a mental illness all on its own. And these individuals do need proper intervention and care. What exactly is substance abuse one may ask? According to the National Center for Biotechnology Information, substance abuse is defined as a â€Å"maladaptive pattern of substance use manifested by recurrent and significant adverse consequences related to the repeated use of substances† (â€Å"2 Definitions, 2005†). Substance abuse in its own is a very broad topic. These substances can range anywhere from alcohol to prescription narcotics such as Benzodiazepines to illegal, illicit drugs such as methamphetamines. Alcoholism is one of the leading causes of disease and death in the United States (â€Å"Long-Term Health RisksShow MoreRelatedSubstance Abuse And Its Effects On The United States1050 Words   |  5 Pages4000 B.C. narcotics were used, but during the 19th century is when the active substances in drugs were found. Many of these substances were given over the counter and weren t regulated, which meant that people could easily obtain substances such as morphine, cocaine, landuam, and many others. During the early 1900s, an estimate of about 250,000 people were abusing a substance within the United States. Substance abuse is a serious problem which can affect one s physical and psychological capabilitiesRead MoreThe Effects Of Drugs On The Human Body1158 Words   |  5 PagesThe United States of American has had one main problem that has terrorize its streets ever since it became a nation. The abuse of substances has become more and more common on this society, that now thinking about legalizing one of its illicit drugs is a main political topic. Even though the United States has become a war on drugs country, many people in its society are still being affected. Out of all the substances that are being abuse in this country, there are three that outstand the rest. TheRead MoreSubstance Abuse And The United States1210 Words   |  5 PagesSubstance abuse is a very current problem in the United States. Opiate addiction is a particularly dif ficult problem in the State of Vermont where the abuse of prescription opioids has created addictions for many individuals. The problem of substance abuse has severe repercussions that may encompass severe dependence and overdose.1 Substance abuse is an epidemic that cannot be ignored. However, the combined forces of over-prescription, addiction and subsequent unemployment may mean that coverageRead MoreSubstance Abuse On Today s Teens968 Words   |  4 PagesSubstances abuse on today’s teens has become one of the main problems in the United State Society. Even though the Juvenile Department Center has create different programs and campaigns to help lower the rate of juveniles abusing substances, it seems hopeless. Now, this problem has directly affected Jane, who’s her son (which is a teen) has become involved with abusing three different substances. To be specific, Jane’s son has been abusing Percocet’s, Alcohol, and Marijuana. Jane has ask this author Read MoreSubstance Abuse And Its Effects On Society1285 Words   |  6 PagesSubstance abuse has existed since the start of civilization and it is an ever present entity in the modern era as well. Distilled beverages were the main drinking source in many cases even safer to drink than water in early civilizations, for instance during the Middle Ages. Many substances were also used in medicine derived from certain plants for anesthetics such as opioids from poppy seeds. In addition, nicotine and tobacco products and other hallucinogenic substances were used for recreationalRead MorePsychological Impact On Substance Abuse Prevention1164 Words   |  5 PagesPsychological Impact According to Federal Center for Substance Abuse Prevention, women are the fastest-growing segment for substance abuse in the United States. About 2.7 million women in the United States abuse drugs or alcohol. Women typically enter rehab sooner than men, but they have more psychological distress, and are more likely to suffer from a mood or anxiety disorder (Liff, 2012). Most research on gender-based differences in addiction treatment has focused on organizational issues (suchRead MoreSubstance Abuse Among Teenagers : A Survey1201 Words   |  5 PagesSubstance Abuse Among Teenagers Hannah is a fifteen year old girl who was recently sent to a rehabilitation center for the result of abuse of prescription medication. 6.1 million high school students currently use addictive substances, and like Hannah, 1 in 3 of them are addicted (â€Å"National Study Reveals,†2011). Although the number of teens using these drugs are decreasing, the numbers are still dangerously high. Due to it’s high risk of addiction, dangerous consequences, and growing availabilityRead MoreSubstance Abuse Is A Serious Condition892 Words   |  4 PagesSubstance addiction afflicts one in twelve Americans and involves millions more family members and friends. The statistics are scary; in the United States an estimate of 88,000 deaths a year is a result of excessive alcohol abuse while deaths from cigarette smoke exceed 480,000 a year. About 100 Americans per day died from drug overdose in 2013(Kane, G. 2015). Substance abuse is a serious condition that should not be ignored or minim- ized. It is a devastating disease with serious social consequencesRead MoreSubstance Abuse Is A Brain Disease766 Words   |  4 PagesFindings Substance Abuse is a brain disease While the choice to use alcohol and drugs is initially voluntary, alcohol and/or drug addiction arises because the normal functioning of the brain is impaired so that alcoholism and drug addiction become a â€Å"chronic relapsing disease of the brain† (National Institute of Drug Abuse, Drugs, Brains and Behavior. The Science of Addiction. 2014, 5). Drugs impact the pathways of the brain by flooding the circuit with dopamine, which disturbs and distorts normalRead MoreThe Psychological Effects Of Adolescent Substance Abuse1469 Words   |  6 PagesAdolescent substance abuse is one of the largest issues faced by our society today. According to Teenrehab.com, nearly 50% of all high school seniors have abused some form of illicit substance and according to National Institute on Alcohol Abuse and Alcoholism nearly 70% of 18 year olds have at the least tried alcohol. Many more adolescents are trying, and getting addicted to, drugs every year. In my opinion this is one of the most critical issues that we have to address as a society. Summary Response:

Essay on Negative Consequences of Gender Role Stereotyping

In our society today, men and women perform distinctly different roles which are based on nothing more than their biological gender. Although these roles do not hold true for each individual, the majority of people live out their lives in accordance with these extremely pervasive roles. Society tends to assign classes of social roles to male individuals and classes of social roles to female individuals (as society perceives their sexes). These gender roles limit what both males and females can and cannot do. Gender roles enslave individuals and force them to be what others want them to be. They are perpetuated and reinforced by the mass media and society in general many ways, some which are†¦show more content†¦There are four ways to be determined as being male, female, or both: the first is genitalia, females are determined by their clitoris and males by their penis; the second is gonads, females have ovaries and males have testes; third is their chromosomal sex (the 23rd p air), females have XX and males have XY; and the fourth determining factor is hormones, females have estrogen and males have androgen. The sex of a child is literally created. In the case of intersexuality, doctors remove body parts and use plastic surgery to create appropriate genitalia. Societal beliefs are reinforced by medical tradition of rendering intersexual births invisible, to make the child more socially suitable. Intersexuals are seen as being deviations from the norm and seen as people who need to be fixed in order to preserve a two-gender system, are also studied to prove how natural the system is to begin with (Fausto-Sterling, p. 74). Even though intersexual births occur with high frequency, medical technology attempts to render bodies male or female to insist they are either male or female are prevalent, rather than having the individual admit the social nature of their ideas about sexual differences. In many cases with intersexual children who have surgical operations to be male, it is not how his sex organ can function, but ratherShow MoreRelatedStereotyping : Stereotypes And Stereotyping1494 Words   |  6 PagesStereotyping In Education Stereotyping is when you treat people unfairly just because they have characteristics of a certain group (Merriam Webster Dictionary). In education stereotyping is something you come in touch with every single day, it is so common we don’t even know it is happening. In everyday life Stereotypes are used, they are directed towards ethnicity, gender, and education. â€Å"In ethnicity, we have the ideas that each race is a certain way† (Aronson. The impact of stereotypes). HereRead MoreMovie Analysis : The Four Young Boys 1520 Words   |  7 PagesIn American society, gender stereotypes and the topic of stereotypes remain a central focus of art and individual discussion. Rob Reiner addresses stereotypes in Reiner’s film Stand by Me when he sheds light on multiple stereotypes in society. Throughout the film, Gordon, Chris, Vern, and Teddy, the main characters in the movie, frequently describe each other with derogatory terms, which characterize stereotypes in American culture. In Reiner’s movie, the four young boys follow the stereotypes thatRead MoreThe Influence Of Gender Roles1404 Words   |  6 Pages The Influence of Gender Role Stereotyping Shawn Berkley Santa Fe College Abstract Study on gender role stereotypes has shown that there are several negative effects of stereotyping. The study on how gender role stereotyping effects children is not as prevalent because most believe that it doesn’t matter, since children are just forming their stereotype so children do not care. However, some psychologists have done some research on it, and from their researchRead MoreHow Women Are Portrayed On Advertising And The Second Looks At This Time1104 Words   |  5 Pagesseparate examinations on the role of humor in gender stereotypes. The first one is the role of humor seen in television advertisements and the second looks at peoples attitudes toward humorous and non-humorous ads that have gender stereotypes in them and how that would affect a persons desire to buy. There has been a lot of research done on the gender stereotyping, especially on advertisement and the affect it has on society. The results of previous research find that gender stereotypes reinforce s tereotypesRead MoreGender Secrecy : Sex And Gender1244 Words   |  5 PagesAalap Pandya Valorie Ebert ENC1102-8:00 am 4 September, 2014 Poisson First Draft Gender Secrecy Sex and gender are commonly misconstrued to mean the same thing. Which causes stereotypes and expectations to be created on the idea that they are one. The stereotypes and expectations are as follows; boys should be dirty and aggressive who love action figures and the color blue, who have to grow up and have high status roles in society so they can be successful. Girls, on the other hand, should be delicateRead MoreStereotyping Is Inevitable, By James Baldwin1717 Words   |  7 PagesStereotyping is inevitable, we all do it ad we all experience it, but this does not mean it does not effect us. Stereotypes are all around us. They effect the way we think about ourselves and the way we think about the people around us. Stereotyping leads us to act certain ways and treat people certain ways. At times it can be beneficial to a certain group, but may bring many disadvantages to others. Many times stereotypes limit us and restricting our success in life. In â€Å"A Letter to My Nephew,â⠂¬ Read MoreAnalysis Of The Article Reconfiguring Gender 1099 Words   |  5 Pages The concept of gender has been around for thousands of years, but what it means has changed throughout history. Unfortunately, the results of some of these long held beliefs about gender have perpetuated negative stereotypes that are not accurate. These views have formed into habits, subconscious judgments, which seem to be ingrained in many people after generations of reinforcement. Sullivan addresses in the article, â€Å"Reconfiguring Gender,† how to possibly transform gender for the better throughRead MoreMovie : 10 Things I Hate About You878 Words   |  4 Pages(Junger, 1999). movie trailer (s flicks, 2012) Thesis: Parents and age have a distinct influence on gender roles and schemas. Further, whether one conforms to gender roles or not, strongly influence peers perceptions, especially in adolescence, as portrayed by the movie 10 Things I Hate About You. Textbook connections: Gender Roles (Helgeson, 2012, p. 4-5) Bianca: conforms to traditional gender roles her room- a lot of pink, flowers has stuffed animals and dolls- sex-typed toys (Helgeson, 2012Read MoreStereotypes And Perceptions Of The Media Essay1917 Words   |  8 Pages Stereotypes in Media Ta’Kendra Elbert Indiana University  ¥ What is a stereotype that is used in the media? What are the consequences of those stereotypes? Use examples to illustrate your points. Support with research.  The United States is often referred to as a â€Å"melting pot†; a place where people of all races, genders, and colors can live together and have the same opportunities. That sounds good, but it’s not always how things necessarily pan out. There are drawbacks that come fromRead MoreThe Role Of Gender Challenging Role Models1710 Words   |  7 PagesThe use of gender challenging role models in the classroom is a method I am going to use during my final professional practice and during my year as a Newly Qualified Teacher (NQT). I am going to use these demonstrate to both girls and boys that the media depiction of success is not accurate and that success can be measured in various ways. Role models such as Marie Curie, Dian Fossey and Mary Anning are good historical figures to use but children could see these as dull despite their achievements

Lg Brown Goods Free Essays

Project on LG Contents Mission3 Mission Statement3 Vision3 Core Values3 How the present strategies are within the mission, vision and core values3 Present Strategy3 Market Analysis3 Segmentation3 Targeting4 Positioning4 Needs4 PESTLE Analysis4 Political factor4 Economical factor4 Socio-cultural factors5 Technological factors5 Legal factors5 Environmental factors5 Industry/ Competitive Analysis6 Industry in which LG Competes6 Industry performance for last 5 years and projections for next 3 years6 Market share of Top 5 players by segments7 Market share of organized and unorganized for last year and projection for next three years8 Industry’s 5 competitive forces9 Indirect Competitors of LG Electronics (Brown Goods) –9 Top Direct Competitors of LG Electronics in INDIA –9 Competitive advantages of Samsung Electronics –10 Competitive Advantages of Sony Electronics –10 Competitive Advantage of Videocon –10 SWOT Analysis of LG Electronics –10 Performance Review11 Past performance of the product and elements of the marketing mix11 Objective of the company13 Mission Mission Statement To become a top innovative electronics company in the world. It takes pride in its company and employees and believes that this is what will make it into one of the most innovative companies of the 21st century. Vision LG’s vision is to deliver innovative digital products and services that make our customers’ lives better, easier and happier through increased functionality and fun. We will write a custom essay sample on Lg Brown Goods or any similar topic only for you Order Now Core Values Global, Tomorrow, Energy, Humanity and Technology are the pillars that this corporation is founded on; with the capital letters L and G positioned inside a circle to centre our ideals above all else, humanity. The symbol mark stands for our resolve to establish a lasting relationship with, and to achieve the highest satisfaction for our customers. How the present strategies are within the mission, vision and core values By adopting the Blue Ocean Strategy LG will be able to sustain its leadership position. BOS provides a systematic way of identifying and creating high growth opportunities. LG is looking not just to maintain its leadership position in India, but to continue to grow, and to transition from a mass brand to a premium one. Through the adoption of this policy, LG plans to launch products or services which create or significantly increase its market shares and profit by offering differentiated values in view of customers. The move to adopt Blue Ocean Strategy is seen as an ambitious drive to resurrect LG globally. The strategy aims at designing in order to exploit opportunities, so far untapped; either within the present segments of LG or outside, where there is zero or negligible competition. Present Strategy * Local and efficient manufacturing to reduce cost * Product localisation; LG came out with regional language menus on its TV * Introduction of low priced products for the rural market especially in the TV segment * LG has adopted the regional distribution model in India * Offering affordable products at a lower margin –cutting on volume to ring in revenues * LG is adopting the Blue Ocean Strategy (BOS) in India as part of its global strategy * BOS gives a frame work for breaking away from the competition to achieve high customer value and profitability simultaneously * Blue Ocean Products are products and services which create a differential value for the customer, thus opening up vast, new markets to drastically improve profitability and market share * Blue Ocean Business Model is one that focuses the efforts of the company on providing differentiated value to customers. Market Analysis Segmentation – Demographic Higher income group Occupation – Geographic Tier 1 and Tier 2 cities – Psychographic Loyalty status – switcher loyal because product of different need are taken from different brand considering superiority Usage rate – high in terms of usage user life stage – marriages and other life stage are when brown good and eletronics are bought benefts – for consumer who seek benefits derived with tech occassion – bought mostly on festive season so provided with various schemes. – Behavioural LG look for Value and lifestyle which people believe they correspond to. Targeting LG has targeted its market on the basis of the product that they are offering to the consumer. upper-lower and higher segments people more concern to health benefits, life style and quality products LCD and Plasma TV for premium segment trying to shift to mid class and mass market of product selective specialization Positioning Differentiate product on technology which appeal to consumer on basis of health benefits like health wave system for oven, golden eye for TV its tagline describes to make people life better convenient and healthier they try to position as young vibrant and premium brand Needs Needs met by the LG brown n electronics product – ease of use, higher efficiency PESTLE Analysis Political factor Taxation policies, foreign trade regulations, trade policies are the important political factors. LG must follow the compliances given by the government like the Environmental Protection Agency. Sales volume gets negatively affected due to any change in the policies or foreign trade regulations. It will cause consumer to pay more for products. There is a possibility that the change in government can have an effect from the support of LG’s Research and Development. These political factors are: High import duty Export promotion scheme of Indian government like EPCG(Export Promotion Capital Good Scheme), EOU(Export Oriented Units) status Plants in Tax incentive areas like Pune, Greater Noida. Economical factor Price wars is the biggest economic factor for LG. LG has used competitive strategies like localization and adapting it to different markets. Making it easier to grab consumer’s attention with products that are easier for their everyday living. In India, LG opened manufacturing facilities that begun with the RD looking at what competitors have already brought to the arket and made their product unique and geared towards the consumers needs. Things that may affect sales volume from a economic stand point is a sudden change in consumer’s income. So LG would have to look in to how they can make products more affordable for consumers in recession. In India GDP is rising. Per Capita Income is increasing, so spending power of consumer is increasing. Socio-cultur al factors LG went into the market in India with all the right tools. They adapted to the market and immediately began to be the innovators of that market. They have given back to the society by providing them with employment opportunities by building manufacturing plants. They are manufacturing eco-friendly products and increasing the life style of the people. Within the social factor, LG has been able to achieve a higher sales volume in India. Technological factors LG has always been a leader in innovation from the 1980s so technology is the important factor for them. LG is expanding in 3G Network technology. In India, Reliance incorporation with LG has 3G plans made for smart phones. LG introduced its LG Optimus 3D to the market in India. Improvement in technology made the product cheaper and quality of product has been increased. Legal factors Legal factors like employment law and consumer protection law can also affect the start-up of a company. Employment laws, like how many people a business employs the number of employees in each location, the minimum number of employees specified in the employment law etc. Consumer protection law protects consumers from fraudulent or unethical business practices, misleading advertisements, and defective products. So, these are some of the laws that businesses must abide before starting a venture. Environmental factors LG must follow the compliances given by the government bodies like the Environmental Protection Agency which also monitors the implementation. The company was penalised for failing to meet its commitment to make products free of polyvinyl chloride (PVC) plastic and brominated flame retardants (BFRs) by the end of 2010. All of LG’s mobile phones are now free from PVC and BFRs while other products such as TVs and notebooks contain PVC/BFR free parts; LG aims to phase these substances out from TVs monitors and PCs by 2012 and household appliances by 2014. In the Guide the company scored badly on the Energy criteria, being criticized for setting a weak target for the reduction of greenhouse gas emissions and not making renewable energy part of its low carbon strategy. LG scored most points in the Sustainable Operations category with the company providing take-back for obsolete phones in 52 countries and being in the process of addressing the issue of conflict minerals. LG is now following a green product strategy. The objective of LG Electronics’ green product strategy is to minimize the environmental impact on the whole value chain while enriching lives. The strategy consists of three components; energy, human and resources. The strategy is based on a model that takes into consideration high energy efficiency, a reduction in raw material usage, and human welfare. Industry/ Competitive Analysis Industry in which LG Competes LG Competes in Consumer Durables industry. The  consumer durables industry  emerged in the twentieth century and has now become a global industry worth billions of dollars. * LG specializes in the manufacturing of consumer durables The scope of our report covers LG’s brown Goods which include: * Television * Audio-Video Systems Computers * Electronic Accessories Industry performance for last 5 years and projections for next 3 years * We believe that the Indian consumer durables industry will post strong double digit growth of ~15% over the next 3 years. * We believe that the industry will continue to grow led by lower penetration, increasing disposable income, easy credit availability coupled with declin ing prices. Increasing rural demand would be the key feature of the industry growth going ahead. * However, increase in raw material prices and intense competition among players, are key challenges for the industry. In a scenario of shorter product life cycles and increasing competition, we believe that the companies with strong R;D, wide distribution network, strong brand would benefit most from the strong industry growth. * We believe that the consumer durables industry’s growth has been two pronged: (a) driven by lower penetration in rural markets and (b) new innovations and replacement demand in urban markets. Source: Display search ,CEAMA, GEPL, Capital Research Market share of Top 5 players by segments Source: Display search ,CEAMA, GEPL, Capital Research Source: Display search ,CEAMA, GEPL, Capital Research Market share of organized and unorganized for last year and projection for next three years Present Scenario : At present around 97 per cent of the more than 5 million retail premises of all types in India are smaller than 50 sq mtrs. So organized retail forms only 3% of the total retail sector in consumer durables industry. Prediction for the future : The urban and rural markets in India are growing at an annual rate of 7 to 10 per cent and 25 per cent respectively. One of the key enablers of this growth has been the increasing penetration of organised retail. While there are established distribution networks in both rural and urban India, the presence of well-known brands and organised sector is increasing. This situation is, however, transforming. Shopping malls are becoming increasingly common in Indian cities, and based on plans announced by key developers, a proliferation of new malls is expected over the next three years. Although many of the new malls would be much smaller than their western counterparts , Indian consumers will have a far larger number of attractive, comfortable, brand-conscious outlets in which to shop. As a result, the organized retail industry is expected to cover a market share of 15 to 18 per cent by the end of 2010, from just 3 per cent at present. This will have a positive impact on the consumer durables industry, as organized retailing would not only streamline the supply chain, but also facilitate increased demand, especially for high-end and branded products Industry’s 5 competitive forces Indirect Competitors of LG Electronics (Brown Goods) – The indirect competitors of LG electronics brown goods such as television, audio systems and cameras are the manufacturers of modern computers and laptops such as Lenovo, H. P and Dell. Modern laptops offer a variety of multidimensional features to the consumers who use them. For instance they can be used as a television, as a video and audio music player or even as a camera as it hosts all these capabilities in itself. Thus it provides indirect competition to firms which produce the exclusive gadgets offering these services on a single unit basis. Another form of indirect competition is posed by the major mobile phone manufacturers of the world such as Apple, Nokia, Samsung and H. T. C. Modern mobile phones have become very sophisticated and encompass a variety of multimedia features such as gaming, videos, music, camera and the internet. Thus it is acting as a one for all device today and thereby poses indirect threat to dedicated players offering singular service gadgets such as T. V, Music systems or D. V. D players. Also LG faces indirect competition from cheap imitations and imports especially from China and Singapore. These products though poor in terms of quality are very economical and hence cater to a wide range of rural consumers who are extremely price conscious. They can easily purchase these cheap electronic goods at low prices. Thus, they are eating away a possible market share of LG electronics and thereby acting as an indirect competitor to it. Top Direct Competitors of LG Electronics in INDIA – 1. Samsung Electronics 2. Sony Electronics 3. Videocon Competitive advantages of Samsung Electronics – Samsung electronics gains competitive advantage by innovations in the process of product manufacturing, design and development. It has a very strong research and development unit that is working continuously to offer new and innovative product designs. Its speed of execution is perhaps its biggest strength. The time gap between product visualization and its actual delivery is very short which helps it offer the latest in technology trends to its customers in a short span of time. It maintains a very talented pool of creative people who help in driving its technological innovations. It has also been able to feel the pulse of the customers over the years and has been successful in offering product features which were highly desired by the customers at acceptable prices. Competitive Advantages of Sony Electronics – The biggest advantage possessed by Sony Electronics is its strong brand image which it has been able to build over a period of time. Its core competence includes the miniaturization of products which involves making products and its components of very small sizes without compromising on its quality. It has a great research and development wing that helps it come out with cutting edge breakthroughs in technology and innovation. Thus, it has been able to offer products with high quality. It has been successful in creating a pool of loyal customers from urban and semi urban areas who seek advanced high quality products without being too concerned about the price factor. Competitive Advantage of Videocon – Videocon has gained competitive advantage in the electronics industry by offering technologically advanced good quality products at relatively low prices. It strives to provide the best possible service at the lowest possible prices. This has enabled them to become a hot favourite among the price sensitive Indian consumers especially those belonging to rural areas having low purchasing power. It uses strategic planning and vendor management to achieve operational efficiency. It has been able to penetrate a wide market area due to its efficient distribution systems. It has the largest distributed manufacturing base in India having twelve facilities across the country. Thus it has been able to manage a complex supply chain effectively. SWOT Analysis of LG Electronics – Strengths – 1. LG electronics is one of the market leaders in home appliances segment in India and so enjoys a position of strength in the electronics industry. 2. Most of the LG products are of simple design and very ease to use which helps it in satisfying its customers and building trust. 3. It has alliances and partnerships with major technology companies of the world such as G. E, Siemens and Microsoft etc. 4. It has a very wide range of product categories to tap consumers of various segments. 5. It has one of the widest distribution networks in the industry with more than 47 branches and 175 area offices. 6. It has a strong R;D division which helps it to come out with technologically advanced products. Weaknesses – 1. The after sales service of LG is not perceived to be up to the mark as customers are not highly satisfied with it. 2. It has similar product categories and features as compared to its close competitors. 3. It has not been able to create a powerful brand image for itself in the market. 4. It is often directly compared to its biggest competitor Samsung and its supremacy over other brands is overlooked. 5. It has not been able to attract the top talent in the form of highly skilled employees to its fold. Opportunities – 1. The rural market in India is growing as the economic condition of the areas is improving at a fast rate. This has opened a huge potential for sales in these areas for LG. 2. The consumer electronics industry in India is also poised for further growth thereby giving ample opportunity to LG to expand its scope. 3. There will be great opportunities to launch new products in the future as technology is advancing and consumers are always on the lookout for something new. 4. LG has the opportunity to become the leader in white goods market as well by leveraging its supremacy in the other electronics fields. Threats – 1. The biggest threat to LG electronics is from its biggest competitor Samsung which is also from South Korea and is a dominant force in the Indian Electronics market. 2. There is a threat of entering into a price competition with its close competitors that could lower its profit margins. 3. The short product life cycle of electronic products is also a threat to the company as they become obsolete very quickly. 4. The changing government regulations on health, safety and environment issues may also pose a threat to the operations of LG. 5. Cheap imitations and imports from China also pose a small degree of threat to its sales. Performance Review Past performance of the product and elements of the marketing mix LG Electronics is doing everything it can to retain its number one position in the Indian brown goods consumer durables market, estimated at Rs 35,000 crore. With more than 30 per cent share of this market, it now expects its India operations to overtake its Korea sales in the next three to four years. LG Electronics India is targeting revenue of Rs 20,000 crore (the figure currently is Rs 16,000 crore) through rapid expansion and new product launches. It is investing Rs 800 crore to expand production capacity, and the advertising budget is Rs 700 crore for this year. LG is focusing on key innovations including 3D TV, mobile digital television, and new solar cell business. The performance highlights – Sales have been shown according to product and place. The following chart shows the percentage contribution made by different product categories in total sales of LG Company. The chart shows that major part of LG revenue comes from brown goods (Home Entertainment and Mobiles). The chart below shows the breakup of sales region wise: Source: 1. Business Standard article June, 2012. 2. Annual Report-LG, 2011 Product Product localisation is a key strategy used by LG. LG came out with Hindi and regional language menus on its TV. †¢ Introduced the low-priced â€Å"Cineplus† and â€Å"Sampoorna† range for the rural markets. †¢ LG was the first brand to introduce gaming in CTVs. In continuation of its association with cricket, LG introduced the cricket game in CTVs. Price To overcome high import duties, LG manufactures PC monit ors and refrigerators in India at its manufacturing facility at Noida, Delhi. LGEIL had already commissioned contract manufacturing at Mohali, Kolkata and Bhopal for CTVs. This has helped LGEI to reduce costs. LGEIL is implementing a â€Å"digital manufacturing system† (DMS) as a cost-cutting innovation. This system is a follow-up to the Six Sigma exercise LGEIL had initiated earlier. Place (Distribution) LG has adopted the regional distribution model in India. All the distributors work directly with the company. This has resulted in quicker rotation of stocks, and better penetration into the B, C, and D class markets. LG also follows the strategy of stock rotation, rather than dumping stocks on channel partners. LG has over 46 branch offices and another 110 areaoffices across the country. LG had set a target of developing 2,000 dealers, in addition to the existing 3,000 dealers all over India Promotion To make itself a known brand in the consumer electronics sector, LG has taken innovative marketing and promotional initiatives: †¢ Launch of new technologies in consumer electronics and home appliances. †¢ LG was the first brand to enter cricket in a big way, by sponsoring the 1999 World Cup, and followed it up in 2003 as well. †¢ LG brought in four captains of the Indian cricket team to endorse its products. LG invested more than USS 8 million on advertising and marketing in this sport. LG has differentiated its products using technology and health benefits. The CTV range has ‘Golden Eye’ technology, air-conditioners have the ‘Health Air System’ and microwave ovens have the ‘Health Wave System’. Objective of the company LG Electronics India aims Rs 16,000 crore sales turnover in 2012. The Indian unit of South Koreaà ¢â‚¬â„¢s LG Electronics expects to double its revenue to $9 billion by 2015, a top executive said, as rising incomes and growing urban households expand the consumer durables market in Asia’s third largest economy. LG Electronics Inc, the world’s No. TV brand, said on Sunday it aimed to increase its global market share in LCD TVs to 15 percent this year from 11 percent last year by boosting unit sales by 54 percent. LG Electronics is aiming at a 50% market share in the 3D TV market this year, as against 40% last year with the launch of its latest series of Cinema 3D Smart TVs priced in the range of Rs 55,000 to Rs 7,00,000, boasting of world’s slimmest bezel TVs. Soon Kwon, MD, LGEIL says, â€Å"We are targeting business worth Rs 1000 crore from 3D TVs and aim to consolidate our position in the Flat Panel TV segment with 30% market share. We have an aggressive marketing strategy with target investment of Rs 100 crore. † The new range is also accompanied by new Cinema 3D glasses for 2012. Adds Kwon, â€Å"3D entertainment is set to explode in India at a steady growth of 500%. We are anticipating the size to go up to 5 lakh units this year, as against 1 lakh units last year. † LG’s aim is to increase export from India to about 40%. LG’s estimated sales(in million) of year ending dec’12 is 47 and dec’13 is also 47. How to cite Lg Brown Goods, Essay examples

The Social Construction of Sexuality free essay sample

Discusses the construction and formation of sexuality in the past and present and how it is produced, molded and affected by political, social and economic forces. This paper discusses the ways in which heterosexuality and homosexuality have been formed as direct and indirect results of political, social, and economic forces. Includes historical meanings of sexuality: colonial America and classical Greece as well as a comparison of different critics views. In Is There a History of Sexuality, David Halperin defines sexuality as a cultural effect with lots of history and an appropriation of the human body and of its physical capacities (416). For the purposes of this essay, sexuality can be thought of as the sum total of a persons sexual thoughts, feelings, desires and behaviors, whether expressed or hidden. It is an aspect of a persons individuality and identity that is produced, molded, and affected by political, social, and economic forces in our society. We will write a custom essay sample on The Social Construction of Sexuality or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In this essay I hope to cover each of these topics that are important in the development of sexuality and to explain why it is that they are such key elements.