Amazon Research Paper Example | Topics and Well Written Essays - 1250 words - 2

Amazon - Research Paper Example This essay declares that technology is everywhere; it plays an important and major role in the society. It aids in the provision of powerful tools for research. It is used for knowledge transmission and enables people to learn in a much easy and efficient way. The research paper focuses on Amazon technology that is currently widely used for online shopping purposes and the way it has enhanced life. It shows whether the technology offered by Amazon can be used for a prolonged time and in an effective. Online shopping entails use of specific networks to shop for goods online. Lots of information can be found on the internet, but the credibility and reliability of information is questionable. Amazon technology involves e-book innovation, which makes reading e-books easier on other devices. Amazon uses AT&T’s 3G network which aids in bringing e-books to e-readers through their devices. Amazon ought to design solutions that are accurate and precise. This report makes a conclusion that Amazon technology has a great future in carrying out research of any kind. It changes from time to time through upgrades and researchers should be at par with the technology. For one to use the technology efficiently they must be computer literate. In this modern times, access to computers has greatly increased, becoming computer literate should not be a problem. E-readers should come up with effective ways of preventing virus attacks on the systems.

The use of a Utilitarian philosophy works best to blance a business Research Paper

The use of a Utilitarian philosophy works best to blance a business organization,s legal, societal, economic, and moral obligations - Research Paper Example How moralistic are the actions of organizations to their customers? Finally, how does the principle of Utilitarianism help put all the actions of business organizations in check? Utilitarian Philosophy or Utilitarianism can be described as a mechanism by which happiness and satisfaction in life could be made available to all people without prejudicial consideration or discrimination (Goodin, 1995). Researchers have always found it difficult to give a single definition to Utilitarianism because it encompasses all practices and processes that would provide opportunities for ordinary people in a country to enjoy equal happiness and well-being. Goodin (1995) strongly believed that Utilitarianism is a public philosophy whereby governments make laws and regulations to control the activities of all producers of goods and services within the country in a way that they will not jeopardize the well-being and state of happiness of the consumers. Definitely, governments set up ethics and codes of practices to checkmate overt desires to maximize profits, undermine people’s social and moral aptitudes and fundamental rights by requiring that business organizations carry out their business functions in a manner that would not harm people’s lives (Goodin, 1995). In this perspective, the governments are acting like checkmate system or moral agent, reminding the owners of businesses their non-negotiable responsibilities or obligations towards their customers, in assuring that their satisfaction and happiness are maintained. Governments somehow tolerate utilitarianism in order to ensure that the rights of all citizens are respected, and the governmental policies of equality are honored (Goodin, 1995). This fact alone makes it impossible for business organizations to cheat their customers and risk being sanctioned by the governments (Goodin,

Service Operations Management Research Paper Example | Topics and Well Written Essays - 1250 words

Service Operations Management - Research Paper Example Standard Chartered Bank in the United Arab Emirates serves both the Consumer and the Wholesale Banking customers. The Consumer Banking section provides deposit taking, personal loans, credit cards, mortgages, and wealth management services to various individuals and to small to medium-sized enterprises. The Wholesale Banking section provides the corporate and institutional customers with services ranging from lending, trade finance, custody, cash management, debt capital markets, foreign exchange and corporate finance (Standard Chartered). This noble bank in the United Arabs Emirates is well established in the growth markets where it aims at being the right business partner, mainly for its clients. Standard Charted Bank in the United Arab Emirates combines in-depth local knowledge together with global capability to offer the best financial services to its customers. The Bank is well trusted across its numerous branches and networks for its high standards of governance as well as its commitment in making a huge difference in the various communities where it operates. Standard Chartered Bank is the world's leader in the emerging markets' banks, and its headquarters are in London. However, the bank’s businesses are always overwhelmingly international (Standard Chartered). ... llowed by the Branch Cash Officers who are responsible for the back office of the branch operations followed by the bank tellers or cashiers who are responsible for the daily operations of depositing as well as withdrawing cash for the various clients in the bank. It is worth noting that these noble people always work in harmony in order to achieve the bank’s mission and vision statement whereby each employee is expected to fully know their various roles. Each employee of the bank has their individual targets, which they are supposed to attain in order to remain in employment, and this makes them to surpass their targets since there are bonuses and other incentives that are awarded by the bank if an employee surpasses their targets (Parker 03). There are various key Tactical and Strategic Challenges that are faced by the Operations Managers as they continue working on a daily basis. Such challenges include keeping a keen eye on the numerous transactions that the branch of the bank is undertaking. This is a paramount challenge since the bank deals with other people’s money, and any loss would result to diverse repercussions to the entire bank as well as ruining its reputation. A bank’s operations manager in Standard Chartered bank in UAE is not even supposed to deal with customers on a face-to-face basis since they will not be able to concentrate on their noble work effectively. They are also supposed to authorize various transactions, especially those that deal with a large amount of money. They have to know anti-money laundry laws, which the bank has to adhere to efficiently, govern the real source of the money since the bank. This is a key function of the bank’s operations manager and also a tactical and strategic challenge since any mistake can affect the

Managing Food Allergies and Intolerances in the Hospitality Sector Essay Example for Free

Managing Food Allergies and Intolerances in the Hospitality Sector Essay A food allergy is the response of the body to a food or protein the body perceives as injurious and therefore produces antibodies (Eigenmann, 2009). Highly popular are allergies towards nuts, eggs or seafood. The symptoms can vary from swelling of the throat or mouth, skin reactions, noxious feeling, breathing difficulties or even collapse (Busky, 2012). Intolerance on the other hand is the reaction when the body is not able to deal or digest a kind of food because the body misses or cannot produce certain enzymes. Most commonly known are lactose and gluten intolerances which are coeliac disorders. Triggering a malabsorption of several nutritional ingredients the sufferer has to deal with indigestion, mild abdominal (stomach) pain, bloating, occasional changes in bowel habit, such as episodes of mild diarrhoea or constipation, loss of appetite, weight loss or even vomiting (National Health Services). All these symptoms give high restrictions during daily life and require careful attention. Further the term of anaphylaxis appears quite often in the context of food allergy. Anaphylaxis describes an extreme form of imunsystem reaction to a chemical contact with of a substance of the sufferer within the environment. It impinges on the whole body and can in worst cases lead to an anaphylactic shock which often causes death (National Health Services). The British Allergy Foundation stated that in 2012 up to 21 million people in the UK are affected by food allergies and that almost 10 million of them are suffering from more than one allergy. They further estimated that by the year 2015 almost 50 per cent of the Europeans will suffer from an allergy. These facts are already allowing an insight into the importance of the topic in the hospitality industry and its uprising as a contemporary issue of increasing significance. In the following section some general information and research and three food allergy organizations will be presented more in detail. The topic will be presented with a detailed view on the approach in restaurants. The key findings will be evaluated and summarized in the conclusion. Discussion General Information Allergens in food are not always labelled and indicated on product or menu items. Further as per the findings of Pratten and Towers (2003) there is high education and training for hospitality workers in terms of food hygiene and preparation but with no deeper focus on handling food allergies. Eating out therefore becomes a difficult challenge especially for families. Especially, after reviewing a study of Cathy A. Enz on behalf of the Cornell Hospitality Quarterly in 2004. Her findings show that for restaurant managers and owners the level of concerns regarding food allergies lays only with 3,3 % (out of 100%) and is ranked on the sixed position out of eight criteria (see appendix, exhibit 1). As per Allergykids. com four in ten UK school children have an allergic condition. Hence the parents have to control and watch after their children much more to ensure their well-being. The founder and CEO of Allergyeats. com, Paul Antico states â€Å"First and foremost, I’m a dad of kids who have food allergies. I understand the concerns of parents and know what it’s like to be constantly on guard. † Adding to this statement, seven out of ten sufferers say their allergy has an adverse effect on their lives (Allergykids. com, 2012). This is clearly showing the impact on the hospitality and the need for adaption in the service offer. Within the issue of Food Allergies there have been several approaches to ease and make the topic more valid and accessible on the consumer as well as on the service providers ‘point of view. The Food Allergen Labeling and Consumer Protection Act One step was the Food Allergen Labeling and Consumer Protection Act of the second of August of 2004 which came into effect on the first of August 2006. It obliges manufacturers to label and indicate common allergens like nuts or milk on their product on a clear and comprehensible way (Food and Drug Administration, 2004). Whereas it is questionable if the consumer can be assured by this with correct labeling. The Food and Drug Administration is randomly inspecting different food packaging for the allergen label but it is shady if some products might just slip through and give wrong indications for the consumer. Nevertheless nowadays there is a wide range of products (for example in a supermarket with an average of 50,000 products (Google Answeres)) and most of them are food items. Therefore the control of all packaging becomes a heavy challenge. However the first step is the mplementation of such a law. Regarding the fact that the Act is in effect since 2006 it can be estimated that products have been relabeled over the years and especially new products introduced the allergen label by entering the market. The Gluten Free and Allergy Free Passport The Gluten Free and Allergy Free Passport organization are â€Å"Educating the World about Food Travel since 2005† (GFPassport, 2012). The below graph is showing their approach to necessary communication between restaurant and allergy sufferer: Fig. 1 Gluten Allergy Free Passport, 2012 On both sides, on the guest perspective and the restaurant perspective there should be previous education. The Guest, in this case the allergy sufferer needs to assess his comfort level by for example talking to the wait staff. After identifying the eating options the guest conducts the pre planning and starts the interaction with the restaurant. Communication the guest? s needs and specifications are crucial and the first step in the interaction. Ordering the meal and receiving it, the guest should provide feedback about his experience. At the same time not only the guest has to be cautious, the wait staff and the cooks have to understand the guest needs and facilitate the specification ordered by fully ensuring safety for the guest. After the meal is delivered the staff should follow-up not only for the well-being of the guest but also to apply critical feedback. The Chef? s Card To ease this communication between the customer and the restaurant some organisation like the Allergy Free Table LLC company introduced a useful tool. The company is trying to educate and provide information in that area. But not only the provision of important information about allergies and intolerances, facts and figures, problems and risks is their aim but they also giving solutions to make daily life for allergy sufferers easier. One of their approaches is the Chef? s card. It is similar to a business card indicating the allergy of the consumer, the degree of the allergy and the actions to be taken in case of an allergic reaction. Example of Layout of Chef? s Card: Fig. 2: Allergy Chef? s Card (Allergy Free Table, LLC, 2012) The Allergy Free Table LLC.  Co provides sample cards and individual adjusted templates which are provided for free download and print out on their website. This approach is widely spread and having a look through the World Wide Web a lot of positive comments regarding this idea can be found. On the forum for Food Allergy Support, members are commenting â€Å"We go out eat a lot and we use the Chef? s Card [†¦]†, â€Å"[†¦] the cards are useful [†¦]† or â€Å"[†¦] Im all for chef cards! [†¦]†. Further there can be services found other online services as SelectWisely. com which is providing Chef? Card with the focus on people travelling and therefore translating them in the respective language. From the customer and the restaurants perspective the Chef? s Card is an effective approach to this serious issue. The customer receives the feeling to be taken more serious with the special demand. Further for example the wait staff have something to hold in the hands, which can be handed over to the kitchen staff and results in more security as the level of miscommunications is narrowed. Particularly while travelling the Chef? Card is relieving the customer from feeling stressed eating out as well the restaurant obtains a clear guideline to handle the guest conveniently and most important safely. To sum up the approach of the Chef? s Card is an innovative approach which eases the concern of food allergy issues in restaurant for both parties. The Food Allergy and Anaphylaxis Network Despite many online communities (e. g. the Allergy Free Table LLC. Co) are providing information the most popular one might be the Food Allergy and Anaphylaxis Network. The Food Allergy and Anaphylaxis Network (FAAN) are calling themselves the â€Å"most trusted source of information† and can record over 22,000 memberships in the year 2012 (FAAN, 2012). The network is funded by the annual membership fees, donations and charity events like the yearly FAAN Walk for Food Allergy. They are committed to increase the awareness of the impact and implications of Food Allergies, the provision of education for young and old, advocate further research into the topic. The FAAN offers programs like the â€Å"[emailprotected]† program which is a package including nformation material as well as implementation and management strategies for schools (FAAN, 2012). Moreover they understood that â€Å"Eating away from home can pose a significant risk to people affected by food allergy. Research suggests that close to half of fatal food allergy reactions are triggered by food served by a restaurant or other food service establishment† (FAAN, 2012). So they are approaching restaurateurs directly and are calling up on more training for hospitality staff: â€Å"Education, cooperation, and teamwork are the keys to safely serving a guest who has food allergies. All food service staff – including restaurant managers, servers, and kitchen staff – must become familiar with the issues surrounding food allergies and the proper way to answer guests’ questions. Further, they must know what to do if an allergic reaction occurs. † The network emphasises on cooperation between the restaurants and customers to ease the barriers and to diminish the risks for allergy sufferers while eating out. The handbook for training of hospitality staff is only one of the collections of information which is provided for free on the FAAN? s homepage. Reviewing the amount of information which is available especially online restaurateurs should no longer hesitate to implement the handling of food allergies as an inherent part of their standards and policies. Much information is available for free and some managerial strategies and ,of course training sessions, will cost some money. Nevertheless this undertaking is not too difficult as food safety and hygiene procedures are already applied in gastronomic enterprises. As shown above the need for an extension to allergy concerns from the customers? side is omnipresent. Although that the adaption of this issue will cost time and money in return target markets and customer acquisition will be promoted. The Trend of Labelling Menu Items Food labelling is only mandatory for products coming from the manufacturer, so those which are e. g. bought in supermarkets and grocery shops. This labelling format has been improved by the Codex Alimentarius by the Commission of the Food and Agriculture Organization of the United Nations and the World Health Organization in 2003 also adapted by the European Parliament and one year later in the USA. It regulated that foods triggering ensitive reactions have to be labelled. Current discussions about having restaurants to label their menu items are on-going but â€Å"[†¦] the restaurant industry argued that mandatory labeling would be a significant burden on most restaurants, the majority of which are small businesses that do not have the technical ability and/or knowledge to provide and publish such data† (Pizam, 2011). Restaurants mostly object menu labeling. Small businesses only produce in small amounts and menu items change frequently which would imply additional financial expenditures on the menu design. Further restaurants are arguing that the demand for labeled menus is not high enough. Attempts with calorie and fat indications mostly failed in past years. The demand for low calorie and low fat items in comparison to the conventional products was not high enough (Din, Zahari, Otham, Abas, 2012). It is questionable if this failure of menu indications is significant in the debate about labeling menus for allergy sufferers (Pizam, 2011). The quoted arguments are comprehensible but the extreme defensive attitude should be dropped. The request for menu labeling must not be a generalized demand but a compromise could be formed. Restaurants could have some additional menus indicating a detailed description of the menu ingredients. Other than that the restaurant might be able to guarantee that the cook on shift knows all its products and ingredients. This could be done by narrowing the amount of suppliers, brands and by maintaining the supplier for basic products. Maintaining loyal to a supplier as a plus would reduce purchase costs as restaurants receive better prices with long-term contracts. Conclusion Concluding from the findings the issue of food allergies in restaurants will be of increasing concern in the following years. Therefore there is every indication to find common approaches and standards to build up a convenient interrelation between customers and restaurants. The customer, most of all, needs to develop the trust to the restaurateur of being served in a serious and safe manner. The presented concept of the Chef? s Card is a recommendable and effective way to ease the communication for the special requirements of an allergy sufferer. Further the restaurant can handle the conveyed responsibility with more secureness and assurance. As the research has shown labelling the menu to needs of allergy sufferers is still in heavy discussion. Nevertheless a common standard should be introduced in order for the restaurant to clearly follow any special requests. To conclude in the future an overall standard is required in restaurants. Procedures should be extended and the implementation of allergy handling should be a standard for all gastronomy venues. The load of information is immense and the accessibility is there. Hence restaurants have little excuse too not implement some new strategies in their procedures. Although staff turnover is very high in the hospitality sector which is complicating the demand for additional training, hygiene and food safety instructions are mandatory for all hospitality staff. So why not extend and cover the issue of food allergies at the same time. Consequently restaurants could be labelled as being trained in allergy concerns and customers can easily choose to eat out.

Mission And Key Objectives Of Fonterra Marketing Essay

Mission And Key Objectives Of Fonterra Marketing Essay Is a provider of nearly all essential nutrients for people. It is the richest dietary source of calcium and also contributes many other essential nutrients including protein, vitamin A, riboflavin, vitamin B12 and zinc. At Fonterra, dairy is our passion its who we are and what we do best. With over 100 years of New Zealand expertise in developing nutritious dairy products, Fonterra Brands is dedicated to discovering new ways to deliver the unique health and wellness benefits of dairy (Source: www.dairyintakes.com). Tip Top ice cream has a big demand in the market, it is currently drenched with a variety of products and TIP TOP is in the market with practically no local brand awareness. To detain market share, TIP TOP must create plus cultivate a physically powerful product image. This statement fact the best routes to attain this. At the outset, to appeal to Auckland market, the company should display a more modern label and tub than what presently exists. An study of the present competition for TIP TOP is presented that focuses on three of the most accepted ice creams sold in Auckland today. Using SWOT analysis, the particular strengths and weaknesses of TIP TOP into the light of this contest are examined. Key pressure and key opportunities are recognized, for instance, there is tough dispute for TIP TOP but its unique taste and quality well for success definitely a significant market opportunity for attractively priced ice cream (Source: www.tiptop.co.nz) particular recommendations for action pursue that highlight the need for a strong product icon, well-defined positioning approach and slogans, affordability pricing, and select supply locations. captivating into account that TIP TOP is a high quality product targeted at the fashionable market segment consisting of equally kids and teenagers and adults school students and a wide range of advertising strategies is then obtainable. INTRODUCTION Fonterra is the worlds primary exporter of dairy products and liable for more than a third of worldwide dairy trade. Fonterras dairy farmers have extensive been identified for producing excellence ice cream and other dairy products in todays market. New Zealand is a global chief in large-scale milk procurement and dealing out. Fonterras global supply chain stretches from farms all over New Zealand to customers and consumers in more than 140 countries. Fonterras vision is to be the natural source of dairy nutrition for all young and old, everywhere, every day. Fonterra is a global chief in dairy nutrition the chosen merchant of dairy ingredients to many of the worlds foremost food companies. Fonterra is also a market chief with our own consumer dairy brands in Australia/New Zealand, Asia/Africa, (Source: www.fonterra.co.nz). The farmer-owned New Zealand supportive is the largest processor of milk in the planet, producing more than two million tonnes of dairy ingredients, worth added dairy ingredients, specialty ingredients and consumer goods every year. Representation on generations of dairy qualifications, Fonterra is one of the largest investors in dairy based investigate and advance in the world. Fonterras 16,000 employees work across the dairy scale from advising farmers on sustainable farming and milk production, to ensure we live up to demanding quality principles and delivering every day on our purchaser promise in more than 100 markets approximately the world. As part of our commitment to providing TIP TOP Fonterra offers dairy products that meet the different health and wellness needs of our consumers all around the world. This is based on a belief in quality products, sound science and doing whats right by their consumers. various of the marketing strategies are geared toward the prestigious market of dairy shops and local supermarkets. Internet marketing is essential today and a suggestion for implementing this such as website design plus examines methods of how to improve the quantity and quality of interchange to the website. Lastly, suitable methods to evaluate the achievement of the marketing operation are particular plus a campaign budget and a timetable that recommends dates for the choice of stages of the promotional efforts. TIP TOP determination acquires a controlling product image and a very vigorous market share in the close future (Source: www.fonterra.co.nz). MISSION AND KEY OBJECTIVES OF FONTERRA What Mother Nature creates, Fonterra enhances to carry the best of the dairys goodness to generations of consumers and patrons around the planet. Its our lifes work. The mission statement for Fonterra is: We are dedicated to upholding Fonterras standards, while maintaining the leadership position in the dairy industry when delivering advanced customer service in a significantly efficient and profitable manner, We create a culture where employees share best practices dedicated to coaching and developing our organization as an employer of choice. (Sourece: www.fonterramissionstatement.co.nz). Everything we do is inspired by our enduring mission: To Refresh the Worldà ¢Ã¢â€š ¬Ã‚ ¦..in body, mind, and spirit. To Inspire Moments of Optimismà ¢Ã¢â€š ¬Ã‚ ¦..through our brands and our actions. To Create Value and Make a Differenceà ¢Ã¢â€š ¬Ã‚ ¦..everywhere we connect. The key objectives for Fonterra Company are: To stay at the head as the market leader in innovative product introductions and successful product launches. To strengthen and satisfy the needs of the more adventurous generation of consumers with a new eye-catching and functional product. To become the market leader in the dairy products segment with increased markets shares. Operational objective is to remain one of the lowest costs, sustainable dairy cooperatives in the planet. Construct trust partnerships with customers by being a multi-origin merchant, allowing us to construct more precious relationships during supply chain addition and improvement. Make Fonterra foodstuffs the primary option of patrons and consumers everywhere we do business. Fonterra aims for global dairy industry leadership. The company strives to be the lowest cost supplier of commodity dairy products, the leading price and inventory manger in the large-scale commodity market, An effective developer of dairy ingredients partnerships in preferred markets, A leading speciality milk components trendsetter and solutions provider, A leading consumer nutritional milks marketer, And to be a leading dairy marketer to foodservice in key markets. (Source: www. fonterra.co.nz). MARKETING OBJECTIVES TIP TOP have long been known for producing quality ice cream and other dairy foodstuffs and today New Zealand is a world chief in large-scale of ice cream procurement and processing. Our universal supply chain stretches from farms all over New Zealand to patrons and clients in more than 140 countries. Fonterras is made up of NZ$14.1 billion assets with annual turnover of NZ$16 billion, total ice cream production in New Zealand of 14.76 billion litres, sales volume of 2.31 million metric tonnes and 15600 employees (Source: www. fonterrafinancialstatement.co.nz). Ever since Fonterra Co-operative Group was created in 2001, we have developed into the worlds largest dairy exporter with nearly 11,000 shareholders. The company 95 per cent of our New Zealand made dairy products to our consumers and patrons in more than 140 countries. The milk tankers accumulate approximately 14 billion litres of milk every year. Fonterras marketing objectives is to: Increase the market share by 15% from $4.52 to Fonterra wants to pour another $260 million (RMB 1,250,000,000) into trebling milk manufacture at its Darfield location with a innovative dryer vying to the largest in New Zealand. Fonterra has the second dryer built by 2015 as the current $200m (RMB 1,000,000,000) site, still being constructed, it is expected to be at complete ability in subsequently. The 650-hectare (9,750mu) location 3.5 kilometres from the Canterbury city of Darfield is being extended to produce extra complete milk powder because Canterbury leads dairy increase countrywide. To increase milk production by 6per cent to 7 per cent a year in the state compared among 3per cent to 4 per cent countrywide by the end of financial year 2012. Increase unit sales by 10% from $8.75 per kg MS to $7.00per kg MS by the mid of the financial year 2013. Thus increase the total sales volume by 15% from 2.49 million metric tonnes to 2.69 million metric tonnes. Increase milk production in New Zealand by 15% from 15.75 billion litres to 15.85 billion litres by the mid of the financial year 2013. To increase net profit after tax range from 2012 financial year is currently forecast to be in the range of $400-$440 million, equating to 70-80 cents per share. The updated forecast Payout range for this year combines an unchanged forecast Milk Price of $8.00 per kg MS and a forecast Distributable Profit range of $280-$330 million, equating to 50-60 cents per share 20 cents higher than the previous forecast in February 2012. The target range for the dividend (to be paid out of Distributable Profit) is unchanged at 25-30 cents per share. (Source: www.fonterrafinancialstatement.co.nz MARKETING STRATEGIES Marketing strategies is made up of 7ps and they are product, price, place, promotion, people, process and physical evidence. PRICE The price of an item is clearly and important determinant of the value of sales made. A companies pricing policy will vary according to the market shares and fluctuation of the circumstances. Given that Pricing is one of the most important element of the marketing mix, as it is the simply the only mix, which generates a turnover for the organization. value must maintain elements of the mix. Pricing is complicated and must reflect supply and demand correlation. The price is $4.99 per 2litre tub of TIP TOP booysens berry ripple gives a competitive edge and will facilitate penetration for its targeted market segment. Penetration pricing is the price charged for the product will be officially set low in order to gain market share and once this is achieved, the price will be increased. Therefore, this case showed that setting a price high encourages the market to perceive the products as having a higher quality than lower period products of the similar type. Consumers are willing to pay more for a product that they perceive as superior. Using a similar pricing strategy, Fonterra is having the edge over TIP TOP because its price is slightly lower. PRODUCT TIP TOP boysons berry ripple ice cream provides kids and teenagers with all the goodness of milk in a convenient tub of ice cream. .TIP TOP has no artificial colours or flavours and has only 10% of fat. The best news is that ICE CREAM can offer you the same nutrients as regular milk and it will be less in sugar with the same taste of any other ice cream in the market ice cream is good for a lot of things, like on a hot day you have an ice cream it will cool you down, when kids have a sore throat they can eat TIP TOP ice cream. TIP TOP has 465kj of energy per 2 litre tub.0.9g of protein,10.1g sugar,40mg sodium and 14.2g carbohudrate,3.1g saturated and only 5.5g of fat.TIP TOP is made of cream milk, Sugar, water glucose,syrup,milk,solids non fat emulsifiers, vegetable gums coco powder, corn syrup and rising agents. PLACE The making of TIP TOP takes place at the factory in 113 CARBINE ROAD MT WELLINGTON AUCKLAND NEW ZEALAND. At the factory all different flavours of ice cream is made and stored in tubs and cones all different types. Once the production is complete then the ice creams are packed and transported to wholesalers and large retail stores around NEW ZEALAND by trucks they are also been transported to dairys and small retail stores. TIP TOP will ultimately be distributed throughout Auckland.TIP TOP is brand geared towards a advanced end market and to consumers who are increasingly becoming wellbeing conscious. They will facilitate the branding of TIP TOP as premium ice cream. This will persuade word of mouth publicity emphasizing the lasting memory of having the best ice cream NEW ZEALAND. PROMOTION Promotion is the activity, which the firm undertakes to communicate and promote products to the target market. The main objective of promotion is to: Build Awareness New goods are regularly unknown to a marketplace, which means preliminary promotional efforts must focus on establishing an identity. In this circumstances the marketer should focus on promotion to: 1) effectively reach patrons, and 2) tell the market who they are and what they include to offer. generate interest by affecting a customer from awareness of a merchandise to making a buy can present a considerable test. Provide Information promotion is intended to assist customers in the search phase of the purchasing process. The product that competes in an presented market, informational endorsement may be used to help with a invention positioning strategy. Encourages Demand The right promotion can drive patrons to make a purchase. In the case of goods that a shopper has not before purchased or has not purchased in a long time, the promotional efforts may be bound for at getting the consumer to try the product. Highlight the product Once a purchase is complete, a vendor can use promotion to assist build a physically powerful relationship that can direct to the client suitable an devoted purchaser The promotional strategies for TIP TOP consists of advertising; promotional ads and free sampling. ADVERTISING Kids do not read newspapers much or neither listen to the radio now days. As a result our main converge for mass media advertising will be billboards television and bus stands. The advertising on television will be shown during cartoon time when kids are watching TV and also at nite when its family time. The logo for TIP TOP brings families together for a hot summer to have fun and spend time. It is a desert used in most of the functions. Through outdoor advertising by having billboards all around South Auckland will be large and similar types of advertisements will be placed on the internet and other conventional sites to increase visitors to the company site as well as making money online as well. SALES PROMOTION Customer connection Management (CRM) incentives such as additional benefit points every $10.00 spent in store the customer would receive 1 point For example having 10points the consumer would receive a free 2litre tub of any tip top ice cream. There will also be a draw for a play station 3. Free samples (aka. Sampling) e.g. tasting of foodstuff and drink at sampling points in stores and on the beach on a hot day will promote people to buy more. Competitions and reward draws, in the media, magazines, on the television and broadcasting, on The Internet, and on packs. Vouchers and coupons, regularly seen in the media and magazines or on packs will enable consumers to go in competition to win huge prizes such as win travel trips. PUBLIC RELATIONS Sponsoring or hosting social events can be an additional useful way to create awareness and construct a positive image for our product. When doing an episode, there are many key advertising tactics to keep in mind. Just like every person desires some kind of dairy product to get calcium to create publicity and good relationship with the customers. TIP TOP will be contributing 1% of the net sales for every trumpet sold and 2% contributed to every 2litre tub sold towards charitable foundation in Auckland which goes towards supporting sports clubs and the disadvantaged people. Moreover, the company will be sponsoring sporting events, charitable functions and in local communities as well to increase alertness and sales. COMMUNICATION AND CO-ORDINATION The value and reputation gained by an association come from the usefulness of its inner division. The competence of a department differs on the height of facts and skills passed out by the citizens working inside it. There are numerous significant departments that an association keeps in their system. For Fonterra the departments are enumerated when the human resource section, research and development division, and the secretarial section. Nevertheless, all of the departments are not specified such significance because of the density and complexity in accepting their functions. Therefore, statement plays an important role in business as it helps in understanding the different concepts of the marketing and business world. It helps in building a plan to customise a blueprint of a specific situation (Source: www. marketingcommunications.com). The product and the prevailing market conditions will determine the optimal Marketing Communication Mix as well as identify the target spectators, the right message and media to reach them with. Human Resource Management (HRM) is the gathering within an association that focuses on recruitment of, management of, and providing direction for the people who work in the association (source: wwww.about.com). Human Resource Management is the organizational function that deals with issues associated to people such as compensation, hiring, performance management, organization development, safety, wellness, benefits, employee motivation, communication, administration, and training. To have a new website for Fonterra a web designer or an IT specialist will be hired therefore,, Human Resource Department will be responsible in the recruitment process for the hiring of a web designer. Thus having a new website will enable more customers to easily access Fonterras specials and brands. Research and development is at the moment of immense importance in industry as the height of competition, manufacture processes and methods are speedily mounting. It is of particular significance in the field of advertising where companies continue to keep a watchful eye on competitors and patrons in arrange to keep rate with present trends and analyse the needs, demands and desires of their consumers. To get regular feedbacks and new thoughts about further improvements in consumer tastes and information on competitors, research and development will be consulted. A study and development section will require working very strongly with the marketing division to recognize the needs of the clientele and to test outputs of the RD sector. The purchasing department has a major function directly influencing the foremost cost of working or trade professional procedure of any business depends in the lead correct revenue of investment. The purchasing division must make certain receipt of correct resources when needed is adequate quantities to sustain production at the equivalent time, it must not increase asset beyond that mandatory to meet current needs and uphold a rational factor of securely against stock and position. Therefore, purchasing department will be consulted in order to purchase new equipment and machinery for the company. Operations will need to use sales forecasts formed by the promotion division to sketch their invention schedules. The sales division of an association is most likely one of the most vital departments in an industry. The explanation why the sales division has so much significance is since the achievement or failure of a firm depends to a great extent on its sales strength. If the sales strength of a business fails to meet its targets, this means that the entire business will run a loss for that sales sector. It is thus tremendously essential that whoever manages the sales division of a industry is a experienced, knowledgeable and proficient manager. The sales will be quarterly evaluated to see if the new marketing strategies are effective or not. Therefore, sales department will be responsible for meeting the targets and having all the reports prepared for evaluation. Sales forecasts will also be a significant fraction of the budgets created by the investment department, as well as the operation of labour for the human resources division. The marketing segment will act as a guide and lead the companys other department in developing, producing, fulfilling, and servicing products or services for their consumers. Communication is essential. The marketing subdivision typically has a better understanding of the market and consumer needs. Marketing ought to be involved, and there should by a meeting of the minds, whenever planning are held regarding new product development or any customer-related gathering of the company. For example, service technicians and customer service reps will have enormous insights into customer opinions and needs. Get every person involved and there will be a more cohesive effort. For celebrity endorsement, billboards, TV and radio ads the marketing department will be held responsible for evaluating who will be the best to represent TIP TOP brand product for Fonterra. Marketing is perhaps the most significant movement in a industry because it has a straight outcome on productivity and sales. Bigge r businesses will supply specific employees and departments for the intention of marketing. The advertising section of a industry wants to work closely with operations, investigate and development, finance and human resources to prove their plans are possible. The purpose of accounting for a business is to have record of the receipts and expenditures of its daily actions. Accounting makes it available for the businesses to assess and analyse the businesss performance. This will help Fonterra to decide what improvements they need to make, or what practices to keep doing in order to keep the company at its thriving place (Source: http://EzineArticles.com/3138769). Accounts department will be responsible for preparing budgets, payrolls and balance sheets for Fonterra. A well-prepared budget will permit the marketing department evaluate on what segment of money is allocated to their section and act within the budget. Valuable communication plays an important role in business to notify and influence behaviour. Communication channels refer to the average you use to send a message, such as the telephone or email. Effective communication requires selecting an appropriate communication channel to send your message. An effective means of communication is important in order to efficiently react to the various demands of the market. The communication channels used by Fonterra are instant messaging, email, video conferencing, and telephone and power point presentations. Instant messaging is a enormous way to communicate with both colleagues and customers. Messaging software such as Skype, MSN, Yahoo Messenger whats app etc, also provide a swift way for different subdivisions within the business to correspond in Fonterra. Instant messaging is one of the most cost effective and effortless ways to communicate, as most of the frequently used applications are free and easy to install on any present computer. In addition to text message function, many software applications have call, or even video call, functionality as well. Email allows Fonterra to communicate with multiple parties, consecutively, from and to almost anywhere in the world. Most of the employees are comfortable with the utilize of email, and will check for new messages frequently. Newsletters, sent via email, will keep Fonterras workforce up to date with the latest news broadcast, offers, or any other changes within the business. E-mail has become the primary means for delivering short text messages within organizations that are networked. As e-mail between organizations becomes more frequent, the medium will increasingly take the part of fax, particularly as whole documents can be sent as e-mail attachments. E-mail provides many cost advantages when compared with the use of paper or the telephone. Presentations are very popular technique of communication in all types of organizations, frequently involving audiovisual material, like copies of reports, or material prepared in Microsoft PowerPoint or Adobe Flash and this is has become a very effective communication channel for Fonterra. Forum boards, which allow people to instantaneously post information at a centralized locality and face-to-face meetings, which are personal and have been successful by a written follow-up has been very popular communication channel for Fonterra. (Source: Importance of Communication Channels in Business/eHow.com http://www.ehow.com/about_6511827_importance-communication-channels-business) MARKETING MIX TACTICS PRICE The price of an item is clearly and essential determinant of the value of sales made. An organizations pricing policy will differ according to the market fluctuation and circumstances. Since Pricing is one of the most significant essentials of the advertising blend, as it is the only mix, which generates a proceeds for the association. Price must sustain these essentials of the mix. Pricing is hard and must reflect deliver and demand connection. Pricing merchandise too high or too low down could imply a loss of sales for the organization. The price of a 2litre tub of BOYSENNS BERRY RIPPLE is selling at $4.99 gives a competition edge and will facilitate penetration for its targeted market sector. Fonterra Group Limited has its own dairy farm and milk storing tanks thus fresh milk is used to make the product and due to this the cost of raw materials is a lot lesser.TIP TOP wants to be seen as high-status and of the premier quality but still attain a respectable size of the marketplace thus, A pricing tactic of being contained by the premier variety yet appealingly priced is an excellent form of access pricing. Penetration pricing is that the price charged for the product will be officially set low in order to gain market share and once this is achieved, the price will be improved. Therefore, this casing showed that a price elevated encourages the marketplace to recognize the products as having a superior excellence than lower priced foodstuffs of the same sort. Patrons are willing to pay extra for a product that they identify as superior. Using a similar pricing. Undercutting its major competition with access pricing should allow the company to gain market share. Furthermore, Fonterras striking price joint with high value of places it in a distinctive area on the consumers perceptual chart. PRODUCT TIP TOP ice cream provides kids with all the goodness in a tub. The best news is that can offer you the same nutrients as regular dairy products and it is refreshing on a hot summers day. The ingredients include: fat free milk, sugar (25% less in sugar), colour (120,160b), flavour, stabilizer and vitamin D. The purpose of TIP TOP is to help kids grown stronger. All milk naturally contains calcium. TIP TOP contains 50% more calcium than regular flavoured milk (*with 118 mg per 100ml). TIP TOP has 177 mg of calcium per 100ml and this calcium comes from calcium found naturally in milk as well as some extra added calcium. Calcium helps build strong bones and teeth. TIP TOP has Vitamin D added to it as it helps in the absorption of calcium. It comes in a 250ml packet that is enough for growing kids thus there wont be any wastage. TIP TOP also contains protein which is a natural component of milk. Protein is essential for growth and development. Protein also helps form of muscles. PLACE The making of TIP TOP will start right from the factory and then the ice cream will be Delivered to storing and pasteurisation and then the processed ice cream will be delivered through delivery trucks to the manufacturer and then to the wholesaler. From the wholesaler it will be delivered to retailers, supermarkets and small dairy shops around Auckland has begun to obtain product loyalty and a considerable marketplace share in Auckland, distribution channels will be opened up throughout North Island of New Zealand and later the drink will be introduced in whole of New Zealand. Therefore, the supply plan and marketing movement will aim impressive seats such as all intermediate and high schools, dairy shops, supermarkets and any social or cultural and sporting events held in and around Auckland. We diagram on choosing these locations for numerous reasons: This will promote word of mouth exposure emphasizing the long-term memory of having the finest ice cream in NEW ZEALAND at the choicest locations. High profile placement in upscale establishments which will enhance brand awareness and encourage patrons to make purchases for their beneficial future. The purpose of this circulation strategy is to: Cultivate client awareness of TIP TOP amongst definite market sector higher-end clients. generate brand loyalty to TIP TOP Acquire and expand market share of TIP TOP Encourage whole of South Auckland customers to gain experience with TIP TOP and instigate to spread the statement about what spectacular ICE CREAM TIP TOP has to offer. PROMOTION Promotion is one of the elements of marketing mix. It is the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyers purchasing decision (Wikipedia, 2011). Promotion is the activity which the firm undertakes to communicate and promote products to the target market. The main objective of promotion is to: Build Awareness New foodstuffs are regularly unknown to a market, which resources primary promotional hard work must focus on establishing a character. In these circumstances the dealer must focus promotion to: 1) efficiently reach customers, and 2) tell the market who they are and what they have to offer. Create concern by moving a patron from awareness of a produce to making a buy can present a major examination. Provide Information endorsement is designed to support customers in the exploration stage of the purchasing procedure. The product that competes in an obtainable market, informational endorsement may be used to help with a merchandise positioning approach. Encourages Demand The accurate promotion can drive clients to make a buy. In the case of foodstuffs that a purchaser has not before purchased or has not purchased in a long time, the promotional hard work may be bound for at getting the consumer to try the manufactured goods. emphasize the Brand Once a buy is made, a vendor can use endorsement to help build a well-built relationship that can lead to the purchaser becoming a dedicated patron. The promotional strategies for TIP TOP consists of advertising, sales promotion and public relations. ADVERTISING All advertising is designed to increase the demand for a firms product whether facts are used or merely smoke and mirrors Advertising is any form of paid non-personal presentation and promotion of ideas, goods or services through mass media such as newspapers, magazines, television, internet and radio by an identified sponsor (Principles of Marketing:. Kids are not too much into newspapers and radio therefore our main focus for mass media advertising will be television and internet. For television advertising celebrity endorsement will be an effective way to promote.TIP TOP when consumers see one of their favourite celebrities endorsing a product they are more likely to go out and buy the product and try it for themselves. For example celebrities s

Reflections Based on the Work of Bernard Lonergan :: Bernard Lonegran Essays

Reflections Based on the Work of Bernard Lonergan ABSTRACT: The theory of agency, it has been claimed, seems to involve two strange notions: on the one hand, that of a self who is not merely an event, but a substance; and that of causation, according to which an agent, who is a substance, can nevertheless be the cause of an event. The understanding of the conscious subject as constituted by the operations of experience, understanding, judgment and decision, proposed by the Canadian philosopher and theologian, Bernard Lonergan, might resolve the puzzle, and provide the basis for an understanding of human freedom that is the affirmation of neither determinism nor arbitrariness. Perhaps one of the strongest arguments in the proposal's favor is that any attempt to refute it in theory would entail its adoption in practice. I. Introduction The theme of freedom is an early and enduring one in the works of the Canadian philosopher and theologian, Bernard J. F. Lonergan (1904-1984). It was the subject of his 1940 doctoral dissertation at the Pontifical Gregorian University in Rome (subsequently published as Grace and Freedom in 1971). Lonergan devoted further explicit attention to the topic in his study of human understanding, Insight, and again, in 1972, in Method in Theology. Since the focus of the doctoral thesis is centred on supernatural grace, I shall turn to the two later works, and other articles, for the elaboration of Lonergan's understanding of human freedom. II. Consciousness and Subjectivity What Lonergan wants to propose concerning human freedom cannot be understood apart from his view of the human subject who is free. In many ways, in fact, Lonergan's understanding of freedom, like his cognitional theory and his theological methodology, is simply an application of a more basic theory of subjectivity. In Lonergan's view, while there is a great emphasis on the human subject in contemporary philosophy, the understanding attained is either incomplete or mistaken. The study of the subject is nothing other than the study of oneself inasmuch as one is conscious, and should proceed as follows: It attends to operations and to their centre and source which is the self. It discerns the different levels of consciousness, the consciousness of the dream, of the waking subject, of the intelligently inquiring subject, of the rationally reflecting subject, of the responsibly deliberating subject. It examines the different operations on the different levels and their relations to one another. One's view of human subjectivity will be inaccurate or mistaken to the degree that one either does not advert to all the different operations of consciousness, or to their inter-relationship.

Comment on the development of the character of Pip Essay

We are acquainted with Pip from the outset of the novel, the opening lines telling of his unfortunate name and of the untimely deaths of his parents. To the reader, Pip appears to be a perceptive young boy- his visions about his parents were very lurid and imaginative, considering they were only taken from the font and style of his parent’s tombstones. Pip talks in a very matter of fact manner, i.e. he has no feelings of sadness or guilt when he talks about both his parents and his brothers. His encounter with the convict is a catalyst for change in Pips character, we can see that he changes from being quite confident and sure of himself, to being paranoid and afraid. When Pip hears the guns of the prison-ships, he begins to worry quite spontaneously, and links the fact that a convict has escaped with his encounter in the graveyard. This makes Pip even more fearful, seeing as now he has no doubt that the convict will carry out the necessary incisions to take out his heart and liver, unless of course Pip delivers the food. After the drop off has been made, Pip’s character takes another turn, this time into the realms of paranoia. Straight after Pip came back to his house in chapter four, Pip’s first words were ‘I fully expected to find a constable in the kitchen, waiting to take me up.’ All the way through the Christmas dinner when Pip’s relatives were present, Pip was constantly on the edge of his seat- ready to hide under the table every time Mrs. Gargery left the room, his fears about the missing food and drink riding high in his hyper-paranoid state. When Pumblechook informed Pip of his imminent visit to Miss Havisham’s, Pip is filled with questions to do with the purpose of his visit, and we see the deeply inquisitive side of Pip. His visit and time there bred mixed feelings within Pip: feelings of shame, ungratefulness, jealousy and a very prominent inadequacy within himself. He wishes he had Estella for himself, he wishes he had Miss Havisham’s fortune and he wishes he was someone else. He wishes he was someone uncommon, and someone well educated, gentlemanly and with fair hands. These wishes and strong feelings awakened his inadequacy and thus inadvertently his expectations. Estella sets an inner turmoil into motion within Pip. He feels strong feelings of love, jealousy, dislike for her (and himself) and an intuition which says leave her well alone, while his reckless love for her is in direct conflict with this. His love for her is a mystery to even himself, he analyses scrupulously his interactions with her, and the cold and heartless things she does to him, and he himself cannot explain the feelings he has towards her. Pip’s expectations change the way Pip thinks. He no longer looks upon himself as common and due to a few hints here and there from Miss Havisham, is convinced that she is his secret benefactor and that she has set him and Estella up for each other. This knowledge that Pip thinks he has leads to a change in Pip’s character, whereas before he was thinking of ways to improve himself so that Estella would look more kindly upon him, he now thinks that he just has to sit back, relax and wait. The truth was a shock to Pip, in his own words: ‘The abhorrence in which I held the man, the dread I had of him, the repugnance with which I shrank from him, could not have been exceeded if he had been some terrible beast.’ His foolishness with which he had treated Estella became apparent and inwardly Pip wished he had done more. He became both guilty and ashamed, and he came to almost resent his good fortunes, close to but not.